The WCM 2025 will be the most important magic congress in the world. It will take place in Turin Italy, from 14th to 19th July 2025.

During the championship, the greatest artists will compete with one another in presence of a prestigious jury, both on stage and close up, to win the title of champion of magic.

Besides, you will find lectures, workshops, gala shows, magic shops and many other special events. All lectures and conductions of the shows will be in English, with simultaneous translations into French, Spanish, Italian and German.

This edition’s program is enriched with extraordinary cultural events and shows to let you experience both the territory and the event at 360°. You will have the opportunity to attend:

  • a show, with the greatest names in International Magic;
  • social events : great space and attention will be given to conviviality, with theme parties and happenings for entertainment throughout the day;
  • free tours to visit Torino and Piedmont.


The congress program includes the championship, many lectures and workshops, the Stage Gala Show and the Close-up Gala Show. Soon you will find the pdf to download.


The WCM dealer area is one of the biggest in the world, with magic shops coming from every continent. Soon you will find the list of all the participants.

In the Dealer area, Magic lovers will experience the most innovative and amazing magical effects that the current market has to offer.


The convention program won’t only be lectures, workshops and competitions.

We want the participants to live the “Italian Experience” at its fullest, and for this reason we will propose a social program with magic shows, parties with the best Italian Dj’s and free spaghetti, free tours of Turin  and the surrounding area.

Theme Party

Our experience in important magic events has taught us that imagination and social activities can make the difference: we’d like to organize Theme Parties, where Magic is mixed up with the entertainment

Magic Night Show

Night-time is the most fortuitous occasion to make magical encounters. Every evening, we offer an informal atmosphere to guests: an opportunity to have drinks and share memorable stories of the day while appreciating an entertaining performance in the company of the stars of magic. Special Midnight Shows will host the craziest artists in the world.

Free Tours

We will organize free tours in Torino and in the surrounding area, both by day and by night, to discover the history, the culture and the gastronomy of our territory. Click here to discover more